The basic premise is that there is more to numerical data than meets the eye, to paraphrase an old song 'it's not what you report it is the way you report it'
Quite often data gets misinterpreted quite unintentionally because the manner in which it is transmitted and the way in which it is received/perceived are at variance.
Having a more thoughtful approach to data and understanding some of the neurological processes at work about how we manage data internally is key to getting the message across.
It is all about preferred communication styles by the sendor and preferred receipt styles by the user.
see www.lenejones.com/download/ThoughtAccounting.doc
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