This is a piece about how a lending proposition can be improved by understanding the lenders postion. The FD is after someone else's cash, so putting the proposal in the best possible light is key and making the investor comfortable that he understands what is being requested and that you are the custodian of a valuable asset for reciprocal benefits.
Managing the relationship of the cash provider starts with getting off on the right foot, the article attempts to highlight some actions you can take to persuade lenders to part with their hard earned cash.
www.lenejones.com/download/MendicantAccounting.doc
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